He was persuaded by the contactless payment and delivery, and he also liked the fresh ingredients and good taste. Jan will continue to use the service when the crisis is over and recommends this to family and friends. The customer journey, shown below, shows Jan's touchpoints and associated emotions. At first, Jan worries about getting infected, which puts him in a bad mood. He then experiences the convenience of a Hello Fresh meal box. He can now have his meal delivered to his home without worrying about the virus. Even after the crisis is over, it is safer to maintain this pattern, so he continues to order. Although restaurants will reopen, Jan does not want to risk his health.
Jans customer China Phone Number List journey Jan's customer journey A comparison of the value compass (before and after corona) The value compasses you see below illustrate the values on which meal box services place the greatest importance at two different times. The left value compass represents the values of the companies before the corona outbreak. Meal box delivery companies have placed the greatest emphasis on values such as functionality performance social responsibility This can be explained by their target segments – parents, (young) professionals, and students and their objectives. Such as reducing waste and providing their customers with easy-to-follow recipes and the necessary ingredients.
Since social responsibility takes environmental values into account, it is considered an important value for meal box services as they try to help customers save on waste. The right value compass represents the values of meal box services after the corona outbreak. The values that these companies are expected to place the most emphasis on are safety social responsibility care and affection This can be explained by the fact that consumers are expected to become more health-conscious and wary of going to high traffic areas.