Monday morning, because your press release is now outdated . In short: don't do it! In addition, check (school) holidays, public holidays and other important events to make sure you reach the journalist. Will the Dutch national team play the semi-finals of the European Championship? Then no one is waiting for your news, no matter how interesting it is. Special days do offer brackets for your press release. If you plan to send out a press release about the birth of a new polar bear in early.
October, do so on October 4 (Animal Day). In Executive List short, timing is essential in several ways for the chance that a journalist will work with your press release! Desk with computer screen with email program illustrating incoming press release Tip 4. Take into account the type of journalist There are different types of journalists. One takes over press releases directly, the other wants to work with them in depth. It is important to consider both types. For example, in-depth journalists like it when you work with an embargo.
Clear to them when the news comes out, so that there is a time indication of how long they have to come up with their own approach. So they like to get the time to work with the news, while they don't want to be late because the news is already known everywhere. For in-depth journalists, a press release is more of a teaser than a news item. One of the journalists said about deepening journalism: I don't like too much information given in a press release, but I prefer tools that trigger me. I know everything that is in a press release: that is known to everyone. Those handles help me make the in-depth step.