your business Demonstrate serious -middle-brand building-guide Specialized skills and expertise are the #1 criteria when selecting a new business. In our research, we learned that 72% of buyers mentioned that expertise tipped the scales in their decision-making. You'll need to ensure that potential customers can see this expertise (in your portfolio and client list) or experience it (by reading your company's educational content or listening to your experts speak at conferences).Create educational content Before the sale is made, your expertise is mostly the depth of their knowledge. That's why it's so important
to create educational content that demonstrates your expertise and addresses your audience's biggest challenges. 23.5% of buyers exclude a business employee email list because of the poor quality of their content. And keep in mind that educational content is not marketing copy. It's a free sample of your knowledge and expertise. The more generously you share your knowledge, the more likely your readers are to trust you and come to you when they need your services.online network
Social media is the online version of in-person networking, but with fewer restrictions: no scheduling geographical barriersno expensive trip When we studied buyers of professional services, we learned that 60.0% of buyers view businesses on social media. In fact, 17% of non-customer referrals are made because of social media, and Millennials rarely refer vendors who aren't on social media. So literally, your future depends on it! Cultivate referrals Even in