Visual merchandising is the placement and presentation of merchandise in a store. Every industry and brand has its own best practices for creative visual merchandising. Some stores go for a minimalist approach where a few key items are highlighted, while other brands want to employee contact list pack the shelves with possibility. To get an idea of how brands handle visual merchandising, take a walk around the mall and take a peek at various stores. Notice how Bath and Body Works or Express draw your attention to a few specific displays and compare that to employee contact list the endless rows of TJ Maxx and Rack Room Shoes.
Consider how an antique store bundles dozens of treasures tightly together, while the Apple Store seems to have only one or two items. Although the concept of visual merchandising may seem complex at first glance, it is quite easy to employee contact list master once you align your product displays with your brand goals. Use these five visual merchandising tips to adjust your store layout to employee contact list better attract customers and increase sales. Use color to define your space If you ask a retailer, merchant, or designer about visual merchandising, they'll tell you that color is king . Colors make customers feel certain things and draw their eyes to various parts of your store.
Let's take the example of the Apple Store. You can identify their store on the other side of the mall, as they are known for their transparent glass on a white and silver background. When you walk into the store, your eyes are drawn to employee contact list the pops of color in their advertisements that draw you to their wares. Color helps with branding and in-store marketing while guiding shoppers through the shopping experience. Look at your store and see which colors catch your eye. Do the colors contrast to employee contact list make your merchandise stand out? Are your flagship products getting lost behind other brighter colored products?